Youth Defence have produced some of Ireland's most effective pro-life campaigns, using our national network and some savvy concepts to deliver the pro-life message to as many people as possible. In 1995 we designed Ireland's first pro-life advertising campaign, and followed that up with projects focusing on issues such as the humanity of the child, the effect of abortion on mothers, the threat to the human embryo and the real facts about medical necessity and abortion. Some campaigns such as Ultrasound, an university and college initiative, are renewed on an ongoing basis. Other campaigns include LifeAbility which seeks to protect the most vulnerable children from abortion and No Exceptions which defends the the right-to-life of the human embryo.